BMW: Leftover Art
Media Type:
Ambient
Brand
Agency
Country:
Industry:
Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.
Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.
Credits
Advertising Agency:
Fel, Amsterdam, NetherlandsCreative Director:
Ferry BolArt Director:
Babo SchokkerCopywriter:
Tim TimmermansAccount Director:
Alwin HouthoffArtists:
Annebel de Kok, Esther van BrakelProduction Company:
Linh KrugerDate:
July, 2017
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