BMW XM: Story of an Enigma
Media Type:
TV
Brand
Agency
Country:
Industry:
BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective. The star of the film is an enigmatic character, whose personality is revealed through a series of interview clips where ‘his’ inner circle describe his personality.
Credits
Advertising Agency:
Serviceplan Middle EastManaging Partner:
Natalie ShardanClient Services Director:
Rawida SaadeBusiness Director:
Karim MrouehHead of Strategy:
Frances BonifacioDate:
February, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are