Lipton: Don't Retire the Party, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.
Credits
Advertising Agency:
FoundersCEO:
Tanya De PoliCCO:
Checha Agost CarrenoAccount Director:
Maru CarbiCreative Directors:
Kristin Mizushima, Katie ReidHead of Art:
Maximiliano SanchezSenior Art Director:
Angel CedenoArt Directors:
Sol Galindo Heiland, Juan Ghab SaucedoJunior Art Director:
PallaviCEO Too Many Much:
Delfina LaminoProducer:
Dominique MehlProduction Company:
SiestaDirector:
Bruno MartinezExecutive Producer:
Elsa MeleroCMO:
Guillermo SanchezBrand Director:
Lisa TexidoBrand Manager:
Adam FriesAssociate Brand Manager:
Brooklyn LambertDate:
June, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till