Lipton Hard Iced Tea: Oil Painter
Media Type:
TV
Brand
Agency
Country:
Industry:
Obviously, the sky is blue. Obviously, dogs are cute. Obviously, you’re going to pull a "push" door. Obviously Lipton, America’s heritage tea brand, is the right choice for a hard iced tea. The campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that set up the punchline that there’s nothing more obvious than Lipton Hard Iced Tea. From a boss riding a mechanical bull in the office, to a photo booth turned oil-painting session, to a pool and billiards party mix up, the deadpan comedy delivers a refreshing take on hard tea.
Credits
Advertising Agency:
Founders, NY, USACMO:
Andrew WalkerBrand Director:
Lisa TexidoFounder & Chief Operating Officer:
Tanya De PoliFounder & Chief Creative Officer:
Checha Agost CarreñoSenior Copywriters:
Katie Reid, Kristin MizushimaSenior Art Director:
Angel CedeñoLead Project Manager:
Maru CarbiHead of Strategy:
Alma BerruecosHead of Production:
Delfina LaminoDirector:
Robin ComisarProduction:
ImposterEdit:
Cut + RunDate:
May, 2023
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