Lipton: Don't Retire the Party
Media Type:
TV
Brand
Agency
Country:
Industry:
In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.
Credits
Advertising Agency:
FoundersCEO:
Tanya De PoliCCO:
Checha Agost CarrenoAccount Director:
Maru CarbiCreative Directors:
Kristin Mizushima, Katie ReidHead of Art:
Maximiliano SanchezSenior Art Director:
Angel CedenoArt Directors:
Sol Galindo Heiland, Juan Ghab SaucedoJunior Art Director:
PallaviCEO Too Many Much:
Delfina LaminoProducer:
Dominique MehlProduction Company:
SiestaDirector:
Bruno MartinezExecutive Producer:
Elsa MeleroCMO:
Guillermo SanchezBrand Director:
Lisa TexidoBrand Manager:
Adam FriesAssociate Brand Manager:
Brooklyn LambertDate:
June, 2025
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