Mulino Bianco: The Pursuit of Happiness

8.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Confectionery, Snacks

Happiness passes through the small daily moments that we must be able to seize and live again. Small cuddles that help us to look forward with positivity and serenity. Happiness is therefore something that must be sought every day. Like Giulio, the little hero of Mulino Bianco’s film manifesto, who begins his personal research discovering a moment of happiness that will accompany him forever.

Credits

Advertising Agency:

Publicis Italy

Chief Creative Officer Publicis Italy:

Cristiana Boccassini

Executive Creative Director / Copywriter:

Michele Picci

Executive Creative Director / Art Director:

Hugo Gallardo

Associate Creative Director / Copywriter:

Diego Tardani

Associate Creative Director / Art Director:

Luca Boncompagni

Head of Strategy:

Bela Ziemann

Strategic Planner:

Guglielmo Pezzino

Global Client Lead:

Lorenza Montorfano

Client Service Director:

Benedetta Virga

Head of TV Production:

Francesca Zazzera

TV Producer:

Tania Dal Prà

Associate Creative Director / Art Director:

Ilaria Cormio

Creative Supervisor / Copywriter:

Beatrice Mari

Account Manager:

Dario Gambera

Associate Creative Director/ Art Director:

Livio Gerosa

Senior Copywriter:

Sébastien Rouvière

Account Director:

Silvia Ghiretti

Head of Social Client Services and Strategy:

Alessandro Bochicchio

Senior Social Media Manager:

Carola Bracci

Head of Digital:

Pierluigi Roselli

Digital Project Manager:

Claudia Gili

Chairman:

Marco Bussinello

Executive Producer:

Luca Orlando

Producers:

Liza Fisher Foresi, Simona Ferraro, Michela Fiaschi

Social Media Manager:

Allegra Bussinello

Production Manager:

Francesco Narducci

Prod. Coordinator:

Simona Furoni

Director:

Gabriele Mainetti

1st AD:

Alberto Mangiante

DOP:

Nicolaj Brüel

Date:

May, 2020

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Disneyland Paris Stages a Total Eclipse of the Mouse

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Pavone Group Promotes Two to Creative Leadership Roles

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group