Smart: Already Turned, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits
Advertising Agency:
BBDO, Düsseldorf, GermanyCreative Managing Director:
Kristoffer HeilemannChief Creative Officer / Executive Creative Director:
Ton HollanderChief Creative Officer:
Kristoffer HeilemannCreative Director:
Jacobo ConcejoArt Director:
Martino MontiCopywriter:
Schakir IslamowIllustrator:
Jesús FernándezAccount Directors:
Marc Hines, Steffen GuentherArt Buying:
Eva A WengenDirector Print Production:
Bernhard BurgDate:
July, 2017
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