Previous Case
Sky Sport: Life Needs More Sport, 1
Next Case
Ad of the Day | Captain Tsubasa: Rise of New Champions
Smart: Worries
Media Type:
Film
Brand
Agency
Country:
Industry:
smart is the first automaker to switch completely from combustion engines to fully electric this year. That’s why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense. The film was commissioned by BBDO Berlin and produced by Stink Berlin.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungCreative Directors:
Wolfgang Warzilek, Erick Barrios HernandezHead of Planning:
Sven KoeslingGroup Account Director:
Simone HoockManaging Director:
Mark HassanSenior Planner:
Anna DymkowskaAccount Manager:
Albert HornbachProduction Company:
StinkDirector:
TraktorDOP:
Jo MolitorisVisual Effects:
KatalystDate:
January, 2020
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door