Smart: Berlin
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Credits
Advertising Agency:
BBDO Berlin, GermanyExecutive Creative Director:
Ton HollanderCreative Managing Director:
Kristoffer HeilemannCreative Director:
Fabiano OliveiraJunior Art Director:
Till OverwienJunior Designer:
Albert PozoSenior Copywriter:
Mike BayfieldAccount Director:
Steffen GüntherJunior Account Manager:
Caspar PongsAgency Producer:
Allison MarkertArt Buying:
Eva A WengenIllustration:
Carlo StangaDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group