Smart: Already Turned, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits
Advertising Agency:
BBDO, Düsseldorf, GermanyCreative Managing Director:
Kristoffer HeilemannChief Creative Officer / Executive Creative Director:
Ton HollanderChief Creative Officer:
Kristoffer HeilemannCreative Director:
Jacobo ConcejoArt Director:
Martino MontiCopywriter:
Schakir IslamowIllustrator:
Jesús FernándezAccount Directors:
Marc Hines, Steffen GuentherArt Buying:
Eva A WengenDirector Print Production:
Bernhard BurgDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer