BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Latest News

Sep. 30, 2026

UK Supermarkets Struggle to Stand Out as 63% of Grocery Content Uses Stock Music

Aldi tops UK table at 32nd globally, but deployed its sonic logo in just 1% of content analysed, while all of the world's top 10 performers have sonic logos

Sep. 30, 2026

BackLite UK Upgrades Landscape Gallery Portfolio

Central to the portfolio’s revamp is the installation of 1440 x 280-pixel digital screens, provided by leading LED manufacturer Daktronics