BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign
When Was The Last Time Your Free Time Was Truly Free?
HUMANKIND II Launches with a New Perspective on the Story of Humanity: Through the Eyes of a Newborn Child
In 95 seconds, the film stages nine births, from the Neolithic era to the near future
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Lacoste Unveils its New Global Brand Campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born of tennis, infused with a free-spirited, dynamic French elegance
LA ROCHE Posay Introduces Sun Tickets Offering Sun Protection to Outdoor Workers
La Roche-Posay Italy launches Buoni Sole initiative to improve sun protection for outdoor workers
Citroen & BETC Paris Unveil "Calm Diffuser" to Tackle In-Car Pet Anxiety
For a century, Citroën has been the gold standard of comfort. We’ve mastered the seats, the suspension, and even those weird Seetroën glasses for carsick humans
The City of Paris Hacks the French National Motto to Show that for Women, Equality Comes with Terms and Conditions
For Women's Equality Month, BETC Paris and the City of Paris added an asterisk to "Egalite" in France's motto and displayed it on the Eiffel Tower
Discover Love at First Drive with Citroen
Citroën and its agency BETC Paris unveil a new campaign dedicated to one powerful moment: the test drive
Grandma's Secret: From a Sunday Lunch to a National Affair
FDJ and BETC Paris are reviving France's most addictive investigation with "Grandma's Secret," a mockumentary-style true crime show
Citroen Takes on the Future With its new Campaign "2034 Election"
The film opens with a political news broadcast covering the presidential debate for 2034
The New Faces of The Distance Brand are Runners Who Are Victims of The Race for Likes on Strava
The entire campaign, across print and video, was created by Ojoz Yutaka, conceived by the agency BETC
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design