BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Lacoste: Play Big, Wang Yibo 7.7 Lacoste: Play Big, Jeon So-mi 6.0 Lacoste: Play Big, Venus Williams 6.6 Lacoste: Play Big, Novak Djokovic 7.7 Lacoste: Play Big, Pierre Niney 6.5 Citroen: The Ice Ballet 9.0 CANAL+ : Super 10.0 Lacoste: Play Grounded 8.7 High Council for Equality: Let's Make Sexism a Part of History 10.0 Tekken: The Face Off 8.5 Canal + International: Can 2023 9.9 Deezer: Live The Music 9.5 Visit Morocco։ Forever Marrakech 8.0 Heetch: Greetings from LA Banlieue 6.0 Lacoste x Theo Curin: Support Sporting Projects 10.0 LADAPT: A World Without Limits 5.0 Ad of the Day | Distance: Rob it to Get it 9.3 Morning: Alternative Stock Images 9.0 Bouygues Telecom: What Have We Got? 10.0 Misterb&b: Silver Pride 9.3 CER: The Lost Ride 10.0 Lacoste: 90th Anniversary, Paris x Seoul 10.0 Lacoste: 90th Anniversary, Vitry sur Seine x New York 10.0 Lacoste: 90th Anniversary, Marseille x Miami 10.0 Lacoste: 90th Anniversary, Sao Paulo x Tokyo 10.0 Budweiser: Bud Ground Cooler 0.0 CANAL+: B.R.I. Photoshoot 10.0 Canal+: Dystitles 10.0 Ad of the Day | Lacoste / Netflix: Netflix & Chill 9.0 Laboratoire Gallia: The 4th Term 9.0 Ad of the Day | Canal+ : Papa? 10.0 Meta: World Cup Rugby 2023 8.0 Ad of the Day | Canal+: The Secret of Wakany 9.5 Loto: Would You Tell if You Won the Lottery? 5.0 Heetch: World Cup 10.0 RSF: Information Warfare 10.0 So Foot: Boycott or not Boycott? 10.0 Ad of the Day | Manor: Cosmic Christmas 10.0 Cisco: Secure Freeze 9.0 Ad of the Day | AIGLE: Go Out. Breathe In. 10.0 Puissance Dys: Mindcraft 9.0 Ad of the Day | Veet Men: Oodyssey 9.5

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group