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L'Oreal and BETC Corporate Launch "Join the Refill Movement" – Chic Activism to Rethink Beauty
The campaign delivers a bold message through a visually militant and stylish aesthetic
New Prosumer Report Says Partying May be our Social Glue, but "Skipping the Party" is the Direction we are Headed in
52% of Gen Z prefers staying home on a typical weekend night rather than going out
BETC and Havas Creative Win the Global Brands of the Danone Group on Their Three Categories Across all Geographies
Following a global review
How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?
CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign by BETC
Ad of the Day | Veet Men Launches Male Grooming Kit with "Oodyssey" TVC Conceived by BETC Paris
Manscaping has never been so easy...
What If Video Games Heroes Rolled Their Hips To Send An Important Message?
Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games
Disneyland Paris Drops Its 2021 Christmas Advert With BETC
What if you found the perfect Christmas gift and there is a mistake during the gift exchange?
BETC Expands Its Management
The agency is delighted to announce the promotion of two Managing Directors: Mehdi BENALI and Mathieu LAUGIER
Ba&sh Heroes the Power of Collaboration with its New Platform "Born Collective"
New ba&sh Brand Platform by BETC
Intima Joins The Fight Against Endometriosis with a New Campaign by BETC
Reckitt pledges to support women suffering from endometriosis
Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris
Michelin PSCUP 2R x Mercedes AMG
O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride
Created with BETC HAVAS
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge