Billion Dollar Boy
Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.
Companion Launches SafeMatch and Community Builder to Strengthen Brand Safety and Scale Creator Partnerships
As more brands commit and increase creator marketing budgets, thorough due diligence has become critical
Billion Dollar Boy's Companion Launches "Creator Investment Intelligence"
Creator Investment Intelligence is Companion’s solution to restore certainty and transparency
Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%
New research from Billion Dollar Boy reveals that content ending with a strong positive emotional peak in the final three seconds
New Billion Dollar Boy Research Reveals How Creator Instinct Drives Brand Impact on Social
The launch of the report marks a new chapter for Billion Dollar Boy, including a new brand identity, website and the trademarking of Creator Instinct
Billion Dollar Boy Launches Social Hubs Following Successful Rollout with Lipton
Each Social Hub is a market-specific team of creators, producers and strategists integrated as an extension of the brand’s in-house team
Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign
From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores
Billion Dollar Boy Appoints Laura Hernando as Head of Client Partnerships UK
In her new role, Hernando will focus on strengthening client relationships and will work closely with Billion Dollar Boy’s 110-strong European team
Companion Launches Creator Payments For Faster Brand Onboarding And Early Creator Pay
The service also includes Early Pay, an optional feature offering creators greater flexibility and certainty around when they are paid
FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions
Applications close on March 23, with winners announced April 14
Consumers Aren't Ready to Let AI Tell them What to Buy, New Billion Dollar Boy Research Shows
This acceleration has fuelled widespread industry confidence in AI's ability to guide consumer decision-making
Billion Dollar Boy Names Piet Southey as New US Managing Director
The role will accelerate the growth of Billion Dollar Boy US, following its highest ever six-month US revenue performance, which drove a 99% increase in regional EBITDA
Mas+ by Messi Unveils Landmark Global Creator Activation with Billion Dollar Boy Group
The campaign marks the first time Leo Messi has collaborated directly with creators to promote Más+
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer