Leo Burnett London
Creating stuff that people love. And having fun doing it.
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Postcode Lottery Turns Everyday Exercise into £5m Charity Challenge with First-of-its-Kind Strava Activation
"Crowns for Causes" rewards movement with charitable funding
McDonald's Tempts Menu Loyalists to Betray their "go-to" Orders for the McCrispy
McDonald’s spotlights its chicken credentials in a new Leo UK campaign, urging fans to ditch their usual order for the McCrispy
Postcode Lottery Captures Real Moments Around the Win in Docu-Style Campaign
Created in collaboration with Leo UK, the campaign marks its first work for the brand and takes a documentary-style approach
Ad of the Day | Leo UK and Skoda Urge Fans to Spend a Better Weekend at a Chelsea FC Women Match
Aimed at the culturally curious - people who like to be clued-up on what's happening in culture
The Early Bun Catches the Sun: Morrisons Spotlights its Fresh Hot Cross Buns with an Easter Treat for Early Risers
With over 150,000 Market Street Hot Cross Buns freshly made each day in Morrisons in-store bakeries in the run up to Easter
Leo UK and McDonald's Launch New CARDS Promotion
Inspired by the universal fan truth that McDonald’s is more than a meal – it’s a memory – the promotion transforms beloved McDonald’s moments into cards that fans can gather into sets to unlock prizes
Mr Motivator and Leo UK Partner to Launch Charity Bed Bank
The Pro-Bono Campaign Reframes The Phrase "The Wrong Side Of The Bed" to Highlight UK Bed Poverty
Leo UK Celebrates the Power of Consistency in new Premier Inn Campaign "You Know What You're Getting"
Leo UK uncovered the idea by listening closely to how the nation already talks about Premier Inn
Leo UK and McDonald's Show the Best Nights Always End at McDonald's with Real "Camera Rolls"
Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones
B&Q and Leo UK Rally the Nation from DIY Dreaming to Doing in "Today We Do!"
The rallying cry continues cross OOH and social with executions designed around prompting action
Leo UK Launches Fashion-Inspired McDonald's Wraps Campaign "All Flavour, No Mess"
Based on the insight that no one wants to be a messy eater, especially when they're wearing a clean outfit
Vodafone Launches "First Term" Celebrating the Everyday Connections that Help Families Stay Close
New integrated campaign shows how families can be always together, with Vodafone Together
Latest News
Jun. 25, 2026
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
Jun. 25, 2026
Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer
As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive