OK COOL
73% Say Optimisation Is Ruining their Lives as Audiences Push Back Against the "Flattening" of Culture
OK COOL's sixth annual global trend report reveals five consumer shifts shaping the anti-optimisation era and what they mean for brands
Residence Adds Social Agency OK COOL to Growing Creative Network
Deal underlines an increasing focus on social media as brands shift investment towards social-first, audience-centric advertising
OK COOL's Latest Global Trend Report Reveals why the Comment Section is now the Cultural Epicentre
Ninety-one percent of people lurk in the comments, with almost a third actively participating
OK COOL Expands Senior Team, Naming Stephanie Hottlet Head of Production
Agency adds head of production Stephanie Hottlet, Promotes Jamie Marks and Annie House
OK COOL Appoints Alex Williamson as Executive Creative Director to Lead Creative Growth
Agency boosts senior team, also appointing Maxime Rozencwajg as Head of Creator Partnerships
Mandarin Oriental Names OK COOL Global Social AOR for New Digital Storytelling Chapter
Luxury hotel group appoints agency following four-way competitive pitch
Berghaus and OK COOL Bring the Spirit of Manchester to Life in new Social Campaign
Series celebrating the return of the iconic Meru jacket features a cameo from Bez and nods to brand’s deep northern roots
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door