Samy Alliance
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
Latest News
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch
Aug. 19, 2026
A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich
The iconic QSR franchise asks fans to swear off other chicken sandwiches, stoking fast-food rivalries on Instagram