Samy Alliance
Former Kantar Lead Joins SAMY in Newly Created Global Strategic Role
The newly created role supports SAMY's ambition to help brands build a deeper, social-first understanding of audiences that drive brand love and commercial growth
Monopoly Shelved as TikTok Decides Britain's Christmas Board Games
Social-first agency SAMY analysed TikTok Shop board game sales across December to understand not just what Britain is buying this Christmas
SAMY Strengthens US Leadership with Appointment of Ex-Havas Stalwart, Anabela Bonuccelli, as Managing Director
Based in Miami, she will enhance operations, improve delivery for US clients, and drive SAMY’s regional growth
Sprinklr and SAMY Strategic Alliance Unleashes Next-Gen Customer Experience Solutions for Global Brands
This enhanced collaboration brings together Sprinklr's Unified-CXM platform with SAMY's social-first marketing expertise
SAMY Expands European Leadership with team5pm Acquisition, Boosting Data-Driven Creative Expertise
team5pm adds expertise in data-driven, long-form video and Social SEO
"Big Swagger Energy" - The Brand Winners of Oasis' Reunion
Brands were selected over 3 categories: official partners, 90s Britpop staples, and reactive bandwagon jumpers
Old Jamaica Leaves Its Mark with Bold "Keep It Ginger" Campaign
This time, unleashing the bold new ‘Keep it Ginger' campaign, created by social-first agency SAMY
Half of Marketers Still Can't Prove Influencer Marketing Works
New research from social-first agency SAMY has revealed that half of marketers (50%) are still unable to prove a return on investment from influencer marketing
Frylight Appoints SAMY as the First UK Social Agency of Record
The appointment signals a significant commitment to social as a growth driver for the brand
SAMY Unifies its Brand to Become a Social-First Powerhouse Delivering End-to-End Social Media Marketing Solutions
SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity
Dis-Inspirational Quotes: Turning Inspiration Inside out to Spotlight Healthcare Inequality
Missing Billion Initiative and SAMY Alliance Agency Kurio Launch Bold Social-First Campaign to Amplify the Voices of Women with Disabilities
Ginger Ain't Dead - Old Jamaica Returns With Dramatic Relaunch Campaign
Old Jamaica returns with a bold, audience-driven campaign of edgy, unpredictable content through June 2025
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content