Samy Alliance
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
SAMY Accelerates US Expansion with Get Engaged Acquisition
The deal significantly expands SAMY’s scale and capabilities in the US as it accelerates growth in social and creator marketing in the US
The North Face Expands SAMY Remit with Influencer Management Brief
The remit builds on a partnership that saw SAMY refresh The North Face’s social media strategy in December 2024
Haaland Didn't Win The World Cup, But He Did Win The Hearts of American Football Fans and Beyond
SAMY social media analysis suggests a new challenger to the Messi and Ronaldo throne
Brands Account for Under 1% of World Cup Social Media Conversations
New SAMY data shows "everything but soccer" is driving U.S. online World Cup conversations
New PETA Ads Promote Penile Performance from Plants
The campaign was created in collaboration with creative agency Samy Alliance, and production company Contrario
L'Oreal Romania Partners With SAMY to Boost Local Digital Marketing
Starting in June 2026, SAMY will manage the entire ecosystem for all 21 brands of the L’Oréal Groupe in Romania
Barilla Appoints SAMY as Global Influencer Marketing Partner
The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy
Radox Appoints SAMY as Social Agency of Record
The appointment signals a strategic shift in how Radox approaches social, with the brand transitioning from broad audience targeting to a more long-term, agile, and creator-led strategy
SAMY Unveils AI-Powered Technology Platform, Maia
Maia lets marketers map, manage, and measure their social ecosystem in one setup by unifying paid social, influencer, and owned media
Unilever's Foods Business Appoints SAMY to Develop a Unified Global Influencer Strategy
SAMY’s tech-driven, intelligence-fuelled insights will sit at the heart of the strategy
2026 is The Year of Reckoning for Influencer Marketing, Data Shows
The findings, taken from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite
Former Kantar Lead Joins SAMY in Newly Created Global Strategic Role
The newly created role supports SAMY's ambition to help brands build a deeper, social-first understanding of audiences that drive brand love and commercial growth
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are