Standard Practice

Listening and learning about your business. Generating powerful ideas that are true to your brand.

Jun. 25, 2026

Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America

Feb. 05, 2026

E-470 Exposed: Using Conspiracy Theory To Build a Brand

Standard practice campaign raises profile and secures affection for denver-area highway

Nov. 26, 2025

The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience

Jun. 03, 2025

WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer

Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler

Latest News

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing