Standard Practice
Listening and learning about your business. Generating powerful ideas that are true to your brand.
Feb. 05, 2026
E-470 Exposed: Using Conspiracy Theory To Build a Brand
Standard practice campaign raises profile and secures affection for denver-area highway
Nov. 26, 2025
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
Jun. 03, 2025
WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer
Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler
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Jun. 04, 2026
Light in the Darkness: Powerful XR Experience Illuminates a Holocaust Survivor's Story
Created by makemepulse for the Claims Conference, "Benno's Light" transforms survivor testimony into an intimate mixed-reality journey
Jun. 04, 2026
These Nuts May Contain Traces of Plastic: Plastic Change Gets Ballsy on World Environment Day
Danish NGO Plastic Change launches a new NSFW warning about male fertility and microplastics this World Environment Day, June 5th