BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

Latest News

Oct. 14, 2026

Qualia Taps Open Swim for New Campaign Starring Troy Aikman

Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance

Oct. 14, 2026

No Sushi Signs Atlanta and Widow's Bay Editor Isaac Hagy for Commercial Representation

The longtime Hiro Murai collaborator brings an instinct-led approach to story, tone and world-building, with credits including Atlanta