Hooked On Phonics

Hooked on Phonics® has been creating award-winning educational programs for children for nearly 35 years.

Jun. 10, 2026

Little Big Engine Reintroduces Hooked on Phonics to a New Generation of Parents

Campaign uses disruptive humor to put a 40-year legacy brand back where it belongs: in front of the families who need it most

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group