Hooked On Phonics

Hooked on Phonics® has been creating award-winning educational programs for children for nearly 35 years.

Jun. 10, 2026

Little Big Engine Reintroduces Hooked on Phonics to a New Generation of Parents

Campaign uses disruptive humor to put a 40-year legacy brand back where it belongs: in front of the families who need it most

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are