Hooked On Phonics

Hooked on Phonics® has been creating award-winning educational programs for children for nearly 35 years.

Jun. 10, 2026

Little Big Engine Reintroduces Hooked on Phonics to a New Generation of Parents

Campaign uses disruptive humor to put a 40-year legacy brand back where it belongs: in front of the families who need it most

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Latest News

Jun. 26, 2026

The Cannes Lions International Festival of Creativity Announces Winners on its Penultimate Day

Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation

Jun. 26, 2026

World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma

The "Hand Couture – Put Yourself in Someone’s Gloves" campaign gives a voice to people living with scleroderma to raise awareness of the disease and support research