LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.

Lux has been composing beauty products since 1924, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot to Marilyn Monroe to Aishwarya Rai to become the world’s best selling soap bar, delighting women in over 100 countries every day.

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality