LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.

Aug. 28, 2026

Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week

Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy

Apr. 22, 2026

LUX Turns Social Media Ads Into "Algorithm Cleansers"

LUX, the world's number one soap brand, has partnered with global creative company VML to launch LUX My Algorithm

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

May. 05, 2022

Virtual Assistants Talk Back - Beauty Brand LUX Hacks Virtual Assistants To Outwit Casual Sexism

LUX & Wunderman Thompson Singapore launch a new campaign called "Shut Up, Sexism"

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality