McDonald's

McDonald's is the world's largest chain of hamburger fast food restaurants.

Jan. 05, 2026

Leo UK & McDonald's Make "Secret Menu" Official

The campaign is inspired by the universal fan truth that for decades customers have speculated about whether a McDonald’s Secret Menu actually exists

Dec. 02, 2025

With Happy Doggy, there is Now a Toy for the Whole Family at McDonald's

Faced with this observation, McDonald's France and DDB Paris wanted to celebrate these new pet parents in their own way

Nov. 27, 2025

McDonald's Opens the Gateway to the Upside Down in Iconic Campaign with Netflix's Stranger Things

Campaign film taps into 1980s nostalgia and invites fans to relive the magic of the series through immersive experiences in and beyond the restaurants

Nov. 26, 2025

McDonald's and Leo UK Sabotage Christmas Aross the UK with Mischievous "Grinched" Campaign

The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to "sabotage" McDonald's this Christmas

Nov. 21, 2025

TBWA × McDonald's Celebrate 40 Years of Iconic Partnership with a Special Flea Market Event

The space will be filled with iconic objects from the past, ad posters, vintage furniture, and a collection created specifically for the occasion

Oct. 22, 2025

McDonald's and Leo UK Turn Global Food FOMO into a "World Menu Heist"

Eight international fan favourites will land in the UK for the first time ever

Sep. 10, 2025

McDonald's Monopoly Returns with the "Ultimate Collab" in new Campaign by TMS

The integrated campaign by tms featuring iconic McDonaldland characters includes over £2 million in cash prizes

Jul. 14, 2025

Leo UK Celebrate the Joy of a Side Mission to McDonald's with Gamified Brand Experience

"McDonald’s Side Missions" is inspired by the universal fan truth that McDonald’s is life's side mission

Jul. 02, 2025

McDonald's Partners with tms for Worldwide Launch of Brand new Lil McDonald's Happy Meal

Launched in the US on July 1, the program will expand globally, reaching Japan by spring 2026

Jul. 01, 2025

McDonald's and Leo Burnett UK Reunite Filet-O-Fish Fans by Reviving 2012 Facebook Group

The Filet-O-Fish is a McDonald’s menu item that is often overlooked, despite having a die-hard following

Jun. 28, 2025

LGBTQ+ Streaming Network Revry Hosts World Pride Ball 2025 Presented By McDonald's

The special will run through June and July exclusively on Revry

Jun. 18, 2025

Leo Burnett UK Satisfies "Big McDonald's Hunger" Across the Globe with Launch of the "Big Arch"

The multi-channel campaign taps into the moments where fans are most hungry for McDonald’s iconic taste

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Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges