McDonald's

McDonald's is the world's largest chain of hamburger fast food restaurants.

May. 07, 2025

Leo Burnett and McDonald's Turn Up the Heat with McSpicy x Frank's RedHot "Make it Hot" Return

The platform brings back the fan-favourite McSpicy x Frank's RedHot burger and debuts a new dip

Apr. 10, 2025

With the Little Pleasures Under €3, the Happy Meal at €4 and the McSmart at €5, McDo Moments are back

McDonald’s celebrates everyday joys in its latest campaign, created by longtime partner TBWA\Paris

Mar. 24, 2025

McDonald's and Leo Burnett Prove the Unrivalled Iconicity of McDonald's Breakfast

McDonald's and Leo Burnett are launching a new instalment of their "Breakfast, done properly" platform, celebrating the iconic McDonald’s morning menu

Mar. 13, 2025

Why did McDonald's Brazil Team up with Duolingo?

McDonald's introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar

Feb. 12, 2025

McDonald's, Leo Burnett UK and Red Consultancy Invite Fans to "Order like Stormzy"

The collaboration highlights the fan truth that everybody has a go-to McDonald’s order, even the UK's biggest stars

Dec. 13, 2024

TMW Appointed Customer Engagement Agency of Record for McDonald's UK & Ireland

Since McDonald’s global roster review of CRM partners earlier this year, McDonald’s UK & Ireland is the first market to appoint a new agency

Nov. 21, 2024

"The Big Hack" Join the Hack to Help Save Peruvian Children

Publicis Peru, one of the most renowned agencies in the industry, has brought to life "The Big Hack."

Nov. 18, 2024

Ad of the Day | McDonald's and Leo Burnett Light up the Festive Season with The Gift of McDonald's

The spot, directed by the award-winning Nicolai Fuglsig, renowned for ads such as Sony Balls and Coca-Cola It’s Mine

Nov. 06, 2024

McDonald's Relaunches its Saver Menu With New Campaign by Leo Burnett

Actually Get Your Money's Worth, designed to highlight the range of affordable products available to cost-conscious consumers

Oct. 21, 2024

McDonald's Launches New Mini Hash Browns by Delving into Their Illustrious Lineage

McDonald's and Leo Burnett UK are celebrating the launch of the restaurant's new Mini Hash Browns

Oct. 16, 2024

McDonald's and Leo Burnett Confirm the McRib is Returning, for Real

After weeks of fanning the flames of speculation and several "accidental" hints, McDonald’s is officially confirming what fans have been eagerly hoping for

Oct. 07, 2024

Love is in the Air at McDonald's! Six Couples Celebrated Their Love at the Iconic Restaurant on Paulista Avenue in Brazil

Winners of the contest “Méqui Happily Ever After” had it all in the special celebration: decoration, exchange of rings and ceremony

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges