Salomon Chooses DDB Paris As Global Strategic & Creative Partner

Apr. 06, 2021

After an extensive six-month review involving four selected agencies in an in-depth pitch process, Salomon has chosen DDB Paris as its global communications partner to support its future growth plans.

Salomon, the outdoor and winter sports brand headquartered in the French Alps since 1947, intends to embark on a new chapter in its storied heritage. The brand endeavors to expand its influence from the mountains and connect with new sports audiences in more urban environments while retaining its leadership in the mountain and winter sports categories.

Eric Pansier, VP Brand at Salomon, said:

"After a thorough process where we witnessed a great deal of passion for Salomon’s rich heritage and outstanding brand potential from several capable creative agencies, we are delighted to start a new journey with DDB. They are renowned for their strong strategic and creative competencies and eager to support our brand ambitions on a global scale. We are convinced DDB is a great fit for our teams at Salomon and can’t wait to get to work with them as we write a new chapter for our brand.”

 

Jean-Luc Bravi, CEO at DDB Paris, said:

“Salomon is a successful, passionate, innovative brand with talented people and a bright future. Our challenge is exciting and goes beyond communication. We will be Salomon’s lead partner in transforming the brand.”