A.L.M.A.: Second, 1

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Public Interest, NGO

Republica Havas, the agency part of the Havas group based in Miami, USA, presents its new campaign which focuses on a condition of the disease related to wandering in public when patients momentarily lose complete awareness of where they are or what they are doing there. This type of situation is not widely known by society in general, and the campaign seeks to raise awareness as 6 out of 10 people suffering from the disease get lost in public.

Credits

Advertising Agency:

Republica Havas

CEO:

Jorge A. Plasencia

President:

Luis Casamayor

General Manager:

Anthony Bianco

CCO:

Tony Waissmann

Creative Director:

Martin Stuart

Associate Creative Director:

David Thackeray

Managing Director:

Vanesa Bolanos

CSO:

Catarina Goncalves

Executive Director and Chief of Experiences:

Gustavo Ferandez

Photographer:

Lucila Blumencweig

Producer:

Silvina Lommi

Retouching:

Diego Chiliano

Responsible for the client:

Gladys Bangueses, Guillermo Andrés Ferro

Date:

February, 2024