A.L.M.A.: The Name Confusion

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Argentina

Confusing people is one of the main symptoms of Alzheimer’s disease. That’s why, during the Argentine Professional Soccer League’s 11th game day, the Fight Against Alzheimer’s Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club’s 11 players went onto the field with another teammate’s last name printed on the back of their jersey. But the confusion started ahead of the game on the Club’s social media, and people kept talking about it well after the game.

Credits

Advertising Agency:

Republica Havas

CEO:

Jorge Plasencia

President:

Luis Casamayor

General Manager:

Anthony Bianco

CCO:

Tony Waissmann

Managing Director:

Vanesa Bolanos

CSO:

Catarina Goncalves

Content and Social Media Director:

Jamie Santucci

Creative Director:

Martin Stuart

Associate Creative Director:

David Thackeray

Copywriter:

Leo Ferrari

General Producer:

Gustavo Fernández

Production Company:

Walden Studio

Director:

Guido Cassini, Matías Pisani

Music and sound design:

Twins Music Argentina

Sound Director:

Jerónimo Gonzalez Montalvo

Master and sound FX:

Tom Huergo

Music Advisor:

Maxi Scott

Asociación Lucha contra el Mal de Alzheimer (A.L.M.A):

Gladys Bangueses

Racing Club:

Pablo N Ruiz

Director of Marketing:

Alex Caniza

Date:

May, 2023