Abante Asesores: Journeys Through History


Media Type:

Film Film








Financial Services

Spanish financial group Abante Asesores unveils its latest campaign, directed by Marc Corominas, who is represented by Mutt Film in the US and by Smile in Spain. Produced by Smile Productions in partnership with El Ruso de Rocky agency, the emotive 60” film is a historical review of the human instinct to protect money and savings. Known for his authentic and unexpected visual storytelling, Marc Corominas transports viewers back in time to the beginning of civilization. The cinematic spot journeys through history to the present day to depict the historical relationship people have always had with money.


Advertising Agency:

El Ruso de Rocky, Madrid, Spain


November, 2022

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