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Ad of the Day | Bupa: Sustainability Strategy

10.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Health, Beauty

Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. The communications strategy has been led by AMV BBDO who were appointed to work with the healthcare brand in May, following a competitive pitch alongside two other agencies. Bupa’s new sustainability strategy, focussed on the intersection between human health and the health of the planet, defines the roadmap that the company will undertake over the next critical years to minimise the impact of healthcare on the planet, to find more sustainable healthcare solutions, and to create healthier, greener spaces where people can thrive. Bupa is moving to renewable energy, making their doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way they deliver more efficient, lower carbon healthcare through new apps, technology, and other innovations.