AC Milan: A Light that Never Fades
Media Type:
Online
Brand
Agency
Country:
Industry:
For football fans, home is the place where the passion for their team lives every day, unwavering. That is why, for the UCL match against Inter, AC Milan turned fans' homes into a silent but powerful declaration of support for the team. In the days leading up to the Derby, AC Milan handed out red light bulbs to fans during the Milan-Lazio football match, at Casa Milan and in Milan Stores. Everyone was invited to light up their homes with them, thus turning the black of nights before the UCL semi-finals to red and black.
Credits
Advertising Agency:
Hello, ItalyManaging Director:
Sara De MattiaGroup Account Director:
Nicolò AltizioAccount Manager:
Andrea AmbrosoneAccount Executive:
Pietro MontorfanoSenior Editor:
Silvia FerrariSenior Creative:
Lorenzo CanazzaCreative:
Giulia RanzaArt Director:
Alessandro PoggiContent Specialist:
Alberto SangiorgioProducer:
Alessandro NidiaciStrategy Director:
Gabriele NaiaStrategist:
Davide LippolisDate:
May, 2023
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