AC Milan: A Light that Never Fades

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Italy

For football fans, home is the place where the passion for their team lives every day, unwavering. That is why, for the UCL match against Inter, AC Milan turned fans' homes into a silent but powerful declaration of support for the team. In the days leading up to the Derby, AC Milan handed out red light bulbs to fans during the Milan-Lazio football match, at Casa Milan and in Milan Stores. Everyone was invited to light up their homes with them, thus turning the black of nights before the UCL semi-finals to red and black.

Credits

Advertising Agency:

Hello, Italy

Managing Director:

Sara De Mattia

Group Account Director:

Nicolò Altizio

Account Manager:

Andrea Ambrosone

Account Executive:

Pietro Montorfano

Senior Editor:

Silvia Ferrari

Senior Creative:

Lorenzo Canazza

Creative:

Giulia Ranza

Art Director:

Alessandro Poggi

Content Specialist:

Alberto Sangiorgio

Producer:

Alessandro Nidiaci

Strategy Director:

Gabriele Naia

Strategist:

Davide Lippolis

Date:

May, 2023

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