AC Milan: A Light that Never Fades
Media Type:
Online
Brand
Agency
Country:
Industry:
For football fans, home is the place where the passion for their team lives every day, unwavering. That is why, for the UCL match against Inter, AC Milan turned fans' homes into a silent but powerful declaration of support for the team. In the days leading up to the Derby, AC Milan handed out red light bulbs to fans during the Milan-Lazio football match, at Casa Milan and in Milan Stores. Everyone was invited to light up their homes with them, thus turning the black of nights before the UCL semi-finals to red and black.
Credits
Advertising Agency:
Hello, ItalyManaging Director:
Sara De MattiaGroup Account Director:
Nicolò AltizioAccount Manager:
Andrea AmbrosoneAccount Executive:
Pietro MontorfanoSenior Editor:
Silvia FerrariSenior Creative:
Lorenzo CanazzaCreative:
Giulia RanzaArt Director:
Alessandro PoggiContent Specialist:
Alberto SangiorgioProducer:
Alessandro NidiaciStrategy Director:
Gabriele NaiaStrategist:
Davide LippolisDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway