AC Milan: A Light that Never Fades


Media Type:

Online Online







For football fans, home is the place where the passion for their team lives every day, unwavering. That is why, for the UCL match against Inter, AC Milan turned fans' homes into a silent but powerful declaration of support for the team. In the days leading up to the Derby, AC Milan handed out red light bulbs to fans during the Milan-Lazio football match, at Casa Milan and in Milan Stores. Everyone was invited to light up their homes with them, thus turning the black of nights before the UCL semi-finals to red and black.


Advertising Agency:

Hello, Italy

Managing Director:

Sara De Mattia

Group Account Director:

Nicolò Altizio

Account Manager:

Andrea Ambrosone

Account Executive:

Pietro Montorfano

Senior Editor:

Silvia Ferrari

Senior Creative:

Lorenzo Canazza


Giulia Ranza

Art Director:

Alessandro Poggi

Content Specialist:

Alberto Sangiorgio


Alessandro Nidiaci

Strategy Director:

Gabriele Naia


Davide Lippolis


May, 2023

Latest News

Apr. 15, 2024

It's All Happening: Chili's® Introduces a New Espresso Martini to its Menu with Help from Reality Stars

The grill & bar is shaking up a new Espresso Martini with a Chili’s twist, available starting April 15

Apr. 15, 2024

The Industry Club Goes 100% Employee Owned as it Marks 13 Years

Team to have a "meaningful stake" in present and future Celebrating 13 years in business as a team of 10 Launching Just One Tree initiative to combat climate change