CER: The Lost Ride
Media Type:
Experiential
Brand
Agency
Country:
Industry:
CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road.
Credits
Advertising Agency:
BETC Paris, FranceAgency Manager:
Mathieu LaugierChief Creative Officer:
Stephane XbiberrasArt Director:
Marie GlotinCopywriter:
Lucie CaranjotBrand Manager:
Manaf HacimiDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing