CER: The Lost Ride

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Industry:

Professional Services

CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road.

Credits

Advertising Agency:

BETC Paris, France

Agency Manager:

Mathieu Laugier

Chief Creative Officer:

Stephane Xbiberras

Creative Directors:

Benjamin le Breton, Arnaud Assouline

Art Director:

Marie Glotin

Copywriter:

Lucie Caranjot

Brand Manager:

Manaf Hacimi

Date:

May, 2023