Ad Council: It's Gotta Be You

7.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose.

Credits

Advertising Agency:

StrawberryFrog, New York, USA

CEO:

Scott Goodson

Copywriter:

Anthony Falvo

Art Director:

Rachel McEuen

Producer:

Peter Ostella

Business Affairs Director:

Venessa Merrin

General Manager:

Steve Scutellaro

Group Business Director:

Taylor Robertson

Group Strategy Director:

Ali Demos

Head of Project Management:

Elizabeth Scordato

Business Director:

Rebecca Checkler

Production Company:

Object & Animal

Director:

Haya Waseem

Producer:

Miranda Kahn

E.P:

Justin Benoliel

D.P.:

Chris Lew

Production Designer:

Madison Hatch

A.D.:

Annalise Lockhart

Stylist:

Savannah White

Offline :

Cartel

Editor:

Sophia Lou

Cutting Assistant:

Alex Doyle

Executive Producer:

Viet-An Nguyen

Senior Producer:

K.C. Van Elslander

Finishing:

Transformer

Flame Lead:

Kenzi Parker

Jr. Flame Artist:

Ted Stanley

Executive Producer:

Viet-An Nguyen

Senior Producer:

Emily Stave

Audio:

Forager

Mix & Sound Design:

Bobb Barrito

Forager Producer:

Julianne Augustine

Color:

LiteIron

Colorist:

Elodie Ichter

Color Producer:

Dean Mozian

Date:

January, 2025

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