Ad of the Day | Ad Council: A Message from the Future

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

According to the Ad Council, two out of three teens claim they've experienced bullying, yet most don't think they are part of the problem. While most anti-bullying campaigns focus on the negative impact which bullying can inflict, the Ad Council’s latest campaign encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community. The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively. In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.

Credits

Advertising Agency:

TBD, San Francisco, USA

Chief Creative Officer:

Rafael Rizuto

Copywriter:

Sara Uhelski

Art Director:

Leila Moussaoui

Designer:

Bruno Menon

CEO:

Jordan Warren

Account Director:

Adrian Dagli

Engagement Planning Director:

Jeff Burger

Executive Producer:

Rob Lee

Account Manager:

Salem Weresh

Production Company:

Unit 9

Director:

Anrick Bregman

Creative Partner:

Michelle Craig

Executive Producer:

Luca De Laurentiis

Head of Productio:

Mindy Lubert

Production Lead:

Sarah Barson

Producer:

Camilla Rose

1st Assistant Director:

Mel Anderson

DP:

Boyd Hobbs

Sound Designer:

Joe Wohlmuth

BTS:

Lu Ts-Hsing

VFX Supervisor:

David Lebensfeld

VFX Producer:

Kieley Culbertson

VFX Artist:

Taos Whittaker

Post-Production Company:

Beast

Editor:

Bob Spector

Producer:

Jeff Bielat

Editor:

Blake Bogosian

Assistant Editor:

Evan Mueller

Colorist / Flame Artist:

Eric Pascua

Music Production Company:

Jamute

Music Producers:

James Pinto, Daniel Teles

Executive Producer:

Alejandro Ramos Lepez

Production Coordinators:

Julianna Zuppo, Cassia Garcia

Date:

January, 2020

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