Ad of the Day | ArtHelps: RESISTRUMENTS
Media Type:
Film
Brand
Agency
Country:
Industry:
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Principal:
Matthias HessCreative Director MoB:
Sven KratzschHead of Research & Development:
Boris NollSenior Copywriter:
Gerd SeemullerSenior Art Director:
Andreas SteybeSenior Digital Artist:
Dominik SchmutzerSocial Media Strategie:
Henri von-der-HeidenExecutive Assistant:
Julia EisenmannDate:
December, 2023More from Arthelps
Arthelps: Rebuilt From Memories
9.0
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content