Ad of the Day | ArtHelps: RESISTRUMENTS
Media Type:
Film
Brand
Agency
Country:
Industry:
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Principal:
Matthias HessCreative Director MoB:
Sven KratzschHead of Research & Development:
Boris NollSenior Copywriter:
Gerd SeemullerSenior Art Director:
Andreas SteybeSenior Digital Artist:
Dominik SchmutzerSocial Media Strategie:
Henri von-der-HeidenExecutive Assistant:
Julia EisenmannDate:
December, 2023More from Arthelps
Arthelps: Rebuilt From Memories
9.0
Ad of the day
Ad of the Day | Samsung: Galaxy Watch Ultra
9.0
Ad of the Day | Grand Frais: In the Food for Love
8.0
Ad of the Day | Old El Paso: Head of Friday
9.0
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination