Ad of the Day | Campari: Turning a Recipe into a Ritual

9.6

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Alcoholic Drinks

For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on a signature twist on the classic cocktail Negroni. To present the collaboration, Campari has launched a spot directed by fellow Dane Martin Werner, produced by &Friends and made with AKQA. The film is a classic cocktail homage with a radical twist. And a very distinct voice cameo by the director himself.

Credits

Advertising Agency:

AKQA, Denmark

Production Company:

&FRIENDS

Starring:

Mads Mikkelsen

Director:

Martin Werner

DOP:

Nicolaj Brüel

Creative Director:

Davide Lomindo

Creative:

Harry Woulds

Date:

May, 2025