Ad of the Day | Care: Pay The Price

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer.

Credits

Advertising Agency:

McCann Health, USA

Global Chief Creative Officer:

Jeremy Perrott

Production Company:

Great Guns

Director:

David Hartley

Executive Producers:

Laura Gregory, Clarissa Troop

Producers:

Mathew Alden, Ollie Perrin

DOP:

Max Witting

Art Director:

Katherine Trigg

Stunt Coordinator:

Gary Arthur

Stunt Performer:

Edward Upcott

Editor:

Mitch Kalisa

Post Production:

Unit

Date:

December, 2017

Latest News

Aug. 31, 2026

The One Club Establishes Brand Hall of Fame, Apple Named as First Inductee

Creative Hall of Fame black-tie induction ceremony set for September 16, 2026 at Capitale New York

Aug. 29, 2026

After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI

The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"