Ad of the Day | DiDi: Hero

9.8

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Australia

COVID-19 survivor thanks healthcare workers in new DiDi campaign by We Are Social

Credits

Advertising Agency:

We Are Social Australia

Executive Creative Director:

Edu Pou

Creative Director:

Bob Mackintosh

Senior Editor:

Zoh Dowling

Illustrator:

Sylvia Leo

Senior Designer:

Jamen Percy

Executive Producer:

Thea Carone

Strategy Director:

Shaun Profeta

Account Director:

Ben Mayor

Senior Account Manager:

Cece Chieng

Production:

We Are Social Studios

Director:

Bob Mackintosh

DOP:

Jordan Maddocks

Editor / Post Production:

Sam Wickham

Sound Design:

Simon Kane, Song Zu

Client:

DiDi Australia

Head of Marketing:

Douglas Toy

Marketing & Customer Strategy Manager:

Rosie McFarlane

Marketing Specialist:

Katie Penwell

Senior Digital Designer:

Hallan Moulin

Date:

May, 2020

Latest News

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences