Ad of the Day | Eton: The Phoenix Service

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Fashion

Last year alone, airlines worldwide mishandled 36.1 million bags, with 1.8 million never recovered. In Eton's new campaign, created by Valtech Radon, the luxury shirt brand introduces The Phoenix Service, ensuring your favorite shirt always rises from the ashes if your luggage is lost during air travel.

Credits

Advertising Agency:

Valtech Radon

Account Director:

Jakob Norrby

Strategic Project Manager:

Georgia Padovan

Creative Director:

Petter Rudwall

PR Director:

Frida Lind

Art Director:

Gustaf Anker Soderman, Kalle Lund

Copywriter:

Danielle McMaster

Designer:

Agnes Roosman

Creative Strategist:

Nathalie Eggenberger

Media Strategist:

Brian Leon

Motion Designer:

Mariia Kudryk, Fredrik Dimra, Viktor Alexandersson

Brand Communications Director:

Janelle Hallberg

Marketing Campaign Lead:

Ines Mourali

PR Director:

Catrin Nilsson

eCom Operations Manager:

Therese Suomaki

CX & CRO Lead:

Artur Krupke

Social Media Lead:

Jonathan Ulenius

Digital Marketing Lead:

Ludvig Sandell

Senior Art Director at Eton Shirts:

Anders Wiberg

Date:

September, 2024

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