Ad of the Day | John Lewis & Partners: The Boy and the Piano

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.

Credits

Advertising Agency:

adam&eveDDB, London, UK

Copywriter:

Mike Sutherland

Art Director:

Ant Nelson

Production Company:

Academy Films

Director:

Seb Edwards

Date:

November, 2018

Latest News

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays