Ad of the Day | John Lewis & Partners: The Boy and the Piano

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.

Credits

Advertising Agency:

adam&eveDDB, London, UK

Copywriter:

Mike Sutherland

Art Director:

Ant Nelson

Production Company:

Academy Films

Director:

Seb Edwards

Date:

November, 2018

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