Ad of the Day | KFC: The Story of the Little One
Media Type:
Film
Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.
Credits
Advertising Agency:
Frank and Fame, Athens, GreeceCreative Director:
Giannis VassilopoulosAssociate Creative Director:
Michalis AsikopoulosArt Directors:
Magdalini Stefanatou, Anna ZoumiCopywriters:
Sifis Miliarakis, Ismini KakouraStrategic Planner:
Nora MalamidouSocial Media Manager:
Lefki KarantoniCommunity Manager:
Stelina PapanastasiouAccount Director:
Romina NanouAccount Supervisor:
Katerina ChristodoulopoulouProduction Company:
FilmikiDirector:
Vasilis KatsoupisExecutive Producer:
Pathy KatsoufiSound:
Rabbeats MusicDate:
February, 2020More from KFC
KFC: Korean Fried Chicken
0.0
KFC: Not Every Chicken is Finger-Lickin' Good, 3
10.0
KFC: Not Every Chicken is Finger-Lickin' Good, 2
9.0
KFC: Not Every Chicken is Finger-Lickin' Good, 1
9.0
KFC: Unmistakable
9.3
KFC: Survival by Crunch
9.0
Ad of the Day | Burger King x KFC: BFF Burger
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration