Ad of the Day | KFC: The Story of the Little One

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Greece

Industry:

Food

Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.

Credits

Advertising Agency:

Frank and Fame, Athens, Greece

Creative Director:

Giannis Vassilopoulos

Associate Creative Director:

Michalis Asikopoulos

Art Directors:

Magdalini Stefanatou, Anna Zoumi

Copywriters:

Sifis Miliarakis, Ismini Kakoura

Strategic Planner:

Nora Malamidou

Social Media Manager:

Lefki Karantoni

Community Manager:

Stelina Papanastasiou

Account Director:

Romina Nanou

Account Supervisor:

Katerina Christodoulopoulou

Production Company:

Filmiki

Director:

Vasilis Katsoupis

Executive Producer:

Pathy Katsoufi

Date:

February, 2020

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