Ad of the Day | KFC: The Story of the Little One
Media Type:
Film
Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.
Credits
Advertising Agency:
Frank and Fame, Athens, GreeceCreative Director:
Giannis VassilopoulosAssociate Creative Director:
Michalis AsikopoulosArt Directors:
Magdalini Stefanatou, Anna ZoumiCopywriters:
Sifis Miliarakis, Ismini KakouraStrategic Planner:
Nora MalamidouSocial Media Manager:
Lefki KarantoniCommunity Manager:
Stelina PapanastasiouAccount Director:
Romina NanouAccount Supervisor:
Katerina ChristodoulopoulouProduction Company:
FilmikiDirector:
Vasilis KatsoupisExecutive Producer:
Pathy KatsoufiSound:
Rabbeats MusicDate:
February, 2020
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content