Ad of the Day | NYC Ballet: The Sleeping Beauty

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

CGI and animation specialist studio Steelworks has released a gorgeous CG film for NYC Ballet, promoting its production of "The Sleeping Beauty’" Following the central motif of a delicate pink rose, the film is a visual delight, featuring stunning fabric and particle simulations, floating gold dust, flowing floral elements, and fluttering silk-like butterfly wings. Just like ballet dancers, each piece of the medley moves in perfect harmony with the ethereal score, luring viewers into a captivating new world.

Credits

Advertising Agency:

Steelworks, LA, USA

Date:

January, 2023

Latest News

Nov. 25, 2025

French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in

CANAL+ promotes its ultra-short window on theatrical films

Nov. 24, 2025

The One Show 2026 Lowers Barrier to Entry with Adjusted Fees for 39 Countries

The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar