Ad of the Day | Old Jamaica: Farewell Speech

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Old Jamaica, the UK's favourite ginger beer, is saying goodbye. The "Farewell Old Jamaica" campaign, led by SAMY Alliance is a bold, irreverent and potentially world-first public "retirement of a brand". It aims to celebrate the 34-year-old iconic ginger beer and its legacy before it bids an "au revoir", going out in a tongue in cheek blaze of glory.

Credits

Advertising Agency:

Samy Alliance

Date:

September, 2024

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing