Ad of the Day | Proximus: Hide and Seek

9.3

Media Type:

TV TV

Brand

brand

Agency

agency
Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, Belgian telecommunications company PROXIMUS wanted to challenge them to step away from screens - if only for a moment - by launching a new campaign 'Hide & Seek'.

Credits

Advertising Agency:

AKQA, Denmark

Date:

September, 2025

Latest News

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal

Nov. 03, 2026

Cut+Run Welcomes Christjan Jordan as Editor Partner

Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg