Saudi Tourism Authority: I came for Football, I Stayed for More
Media Type:
Online
Brand
Agency
Country:
Industry:
Events in Saudi Arabia have become one of the country’s key attractions. With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic – anchoring Saudi Arabia’s events strategy and serving as a central pillar not just for tourism, but for the country’s broader vision.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Alasdhair McGregorCreative Director:
Guillaume RebbotArt Director:
Romain DucosCopywriter:
Nicolas RichardMusic Creative Director:
Adam GhoubalStrategic Planner:
Mattia BellomoProduction Coordinator:
Julie AttiaTV Producer:
Sam Fontaine, Heloise RoussierProduction Company:
HenrySound Production:
GumDirector:
Sam WalkerHead of Media:
EdwinaDate:
September, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Deliveroo Partners with We Are Social
To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices
Oct. 22, 2026
Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience
Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England