Saudi Tourism Authority: I came for Football, I Stayed for More

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Transport, Tourism

Events in Saudi Arabia have become one of the country’s key attractions. With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic – anchoring Saudi Arabia’s events strategy and serving as a central pillar not just for tourism, but for the country’s broader vision.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Guillaume Espinet, Vittorio Lucchini Gilera, Simon Leroy

Executive Creative Director:

Alasdhair McGregor

Creative Director:

Guillaume Rebbot

Art Director:

Romain Ducos

Copywriter:

Nicolas Richard

Music Creative Director:

Adam Ghoubal

Strategic Planner:

Mattia Bellomo

Production Coordinator:

Julie Attia

TV Producer:

Sam Fontaine, Heloise Roussier

Production Company:

Henry

Sound Production:

Gum

Director:

Sam Walker

Head of Media:

Edwina

Date:

September, 2025