Saudi Tourism Authority: I came for Football, I Stayed for More
Media Type:
Online
Brand
Agency
Country:
Industry:
Events in Saudi Arabia have become one of the country’s key attractions. With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic – anchoring Saudi Arabia’s events strategy and serving as a central pillar not just for tourism, but for the country’s broader vision.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Alasdhair McGregorCreative Director:
Guillaume RebbotArt Director:
Romain DucosCopywriter:
Nicolas RichardMusic Creative Director:
Adam GhoubalStrategic Planner:
Mattia BellomoProduction Coordinator:
Julie AttiaTV Producer:
Sam Fontaine, Heloise RoussierProduction Company:
HenrySound Production:
GumDirector:
Sam WalkerHead of Media:
EdwinaDate:
September, 2025
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 19, 2026
Stink Studios and Airalo Collaborate with Artists all Over the World in the Latest "Connection Means the World" Campaign
The out-of-home campaign forms part of the global campaign "Connection Means The World", and features 9 local artists' representations of their home cities
Jun. 19, 2026
OLIVER Appoints TikTok’s Tom Skinner as Group Executive Creative Director
Appointment strengthens global creative leadership as OLIVER and The Brandtech Group continue to evolve their AI Inside proposition