Ad of the Day | REI: Rewind The Run

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Full-service content studio Yonder rewinds unforgettable outdoor moments in REI Co-op’s new holiday campaign, revealing how every adventure begins with the perfect gift from its stores. Collaborating on creative and handling production and post from end to end, Yonder delivers a fresh, cinematic campaign that ties holiday giving to the spirit of exploration.

Credits

Advertising Agency:

Yonder

Director:

Matthew Gamlen

Managing Director:

Adam Bagger

Executive Producer:

Mike Repasch-Nieves

Senior Producer:

Matt Drumm

Production Supervisor:

Emily Alexander-Wilmeth

Production Coordinator:

Ann Allsopp

1st AD:

Jamal Page

DP:

Joey Schusler

1st AC:

George Knowles

2nd AC:

Tim Hardy

Photographer:

Ali Vagnini

Photographer Assistant:

Zeke Bogusky

Gaffer:

Zach Lewis

Key Grip:

Ted Goble

Prop Master:

Brandon Reyes

Prop Assistant:

Amanda Gostomski, Heather Smith

Wardrobe Stylist:

Holly Gits

Assistant Wardrobe Stylist:

Erica Clum

Sound Mixer:

Cameron Hodge

Location Manager (Motion):

Miranda Canessale

Location Manager (Stills):

Josh Vignery

PA:

Laura Lounge, Erick Banks, Miranda Cheatham, Madi Cover

Managing Producer:

Dave Clancy

Senior Producer:

Linda Nordstrom

Creative Director:

Jonathan Springer

Art Director:

Angie Tomson

Senior Designer:

Matt Neylon

Senior Tech Advisor:

Joe Saksa

Tech Assistant:

Gaby Guyman

Store Manager:

Jimmy Ridgeway

Talent:

Hannah Reeves, Erika Moncada, Cody Carter, Paul Montague, Nikki Shrestha

Post Production Company:

Yonder

Editor:

Matt Coddaire

Post Producer:

Mike Repasch-Nieves

Colorist:

Grant Benesh

Sound Design / Mix:

Andrew Miller

Music:

Monster Rally

Date:

October, 2025

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