DGT: To Die or to Lose Your Life
Media Type:
TV
Brand
Agency
Country:
Industry:
Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road. Under the concept "In a traffic accident, you can die or lose your life," the initiative presents an uncomfortable truth: in an accident, one not only risks their own life, but also the possibility of continuing to live with a peaceful future.
Credits
Advertising Agency:
Ogilvy Spain, MadridExecutive Creative Directors:
Juan Pedro Moreno, Javier SenovillaCreative Directors:
Guille Fernández, Pablo PovedaCreative Team:
Izarbe Moreno, Pablo PiquerasDate:
October, 2025More from The Directorate-General for Traffic
DGT: Viva Vivir
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour