Ad of the Day | River Island: Don't Let the Moment Go

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

High street fashion retailer River Island is launching its autumn/winter22 collection with its first TV ad campaign created by St Luke’s. Breaking on prime time TV the campaign leads with the line “Don’t let the moment go”. Inspiring viewers to live each moment to the full, the ads showcase River Island’s new collection, which is designed to encourage shoppers to be more playful, bold and daring this season, whatever happens in life.

Credits

Advertising Agency:

St Luke's, London, UK

Date:

October, 2022

Latest News

Jul. 30, 2026

Severn Trent Taps GORPCORE for "Wild Brushing" Campaign

Midlands utility company embraces festival and outdoor culture to encourage teenagers to champion mindful water consumption

Jul. 30, 2026

Nuii ice Cream Brings its Adventurous Spirit to Life with Immersive Experience at Wingham Wildlife Park

ZEAL creates an experiential destination for Nuii, helping the challenger brand stand out beyond traditional retail through adventure, conservation and discovery